Washington, Dec 19 (EFE).- Spanish tennis star Rafael Nadal will be the new global brand ambassador for Tommy Hilfiger's underwear and tailored collections starting in the Fall 2015 season, the Tommy Hilfiger Group said.
"Rafael Nadal has been a longtime personal friend and supporter of our brand, and I'm continuously inspired by his dedication and passion for his sport," Tommy Hilfiger, founder of the clothing company that bears his name, was quoted as saying.
"This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit - he's confident, fun and cool."
A photo shoot will take place in Spain in early 2015 but images will not appear until the fall of that year as part of a global campaign that will include print, online and other media placements.
"I've always admired Tommy Hilfiger's cool, all-American designs which are sophisticated and easy to wear, and I'm excited to be partnering with the brand," Nadal, a 14-time Grand Slam singles champion, said.
The 28-year-old tennis star, currently the world's third-ranked player, will need to find time in his schedule to attend exclusive Tommy Hilfiger launch events in North America, Europe and Asia.
The Tommy Hilfiger Group is wholly owned by New York-based PVH Corp. E
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